The Most Popular Beauty Product On Youtube In 2017
According to My Market Insight, the largest portion of cosmetics PR mentions came from YouTube last year.
Landing the cosmetic top spot, was the iconic COLLECTION Lasting Perfection Concealer which was named the most popular beauty product on YouTube.
10 of the Lasting Perfection Concealers are sold every 60 seconds in the UK alone, and the brand have expanded their range, introducing two NEW shades this January.
The new shades have the same innovative and creamy formula that has earnt the product its cult status, allowing you to perfect and conceal imperfections and blemishes for up to 16 hours.
Loved by the likes of Zoella, Tanya Burr, Pixiwoo, Velvet Gh0st, Soph Does Nails and Emily Canham, these sleek concealers now range from Cool Ivory to Warm Mahogany, helping to create a flawless base with buildable coverage that is completely water-resistant and transfer-proof. In addition to the concealing, the extended shade range can also be used to contour the nose and cheekbones as the liquid formulas are easy to blend for a perfect complexion from day to night.
COLLECTION & Celebrity make-up artist Francesca Neil on why she is excited for the shade extensions:
“The Lasting Perfection Concealer is a staple in my kit, so I was so pleased to hear they have extended shade range! The formula of the product allows you to create a natural flawless contour which is easy to apply using the concealer brush. I also use the products to contour – I start by using the darker shade on the areas I want to define and the lighter shades to highlight. The creamy formula makes it super easy to blend the shades seamlessly, creating natural contour effect.”
The COLLECTION Lasting Perfection Concealers are priced £4.19 and the new shades will become available from Boots from 17th January and Superdrug on 31st January.