The Alchemist challenges convention with its Christmas campaign

The Alchemist challenges convention with its Christmas campaign

Premium bar and restaurant, The Alchemist has launched its Christmas advert, ‘No Sherry for Santa’ which sees an alternative take on the traditional festive ad.

During the 70 second clip, viewers are taken on a journey into the depths of The Alchemist lab to discover what it means to challenge conventions this Christmas. The Alchemist, renowned for its dark and mysterious guise released the new ad in a bid to get Brits to imagine things a little differently.

The star of the campaign is The Alchemists very own Birmingham general manager, John-Paul McGrath, who is wearing a bespoke creation made by fashion designer Ben Mak. The design itself is a dark twist on mythical and mysterious characters – The Alchemists unconventional take on Father Christmas.

The Alchemist has also announced the launch of five new winter cocktails to celebrate the season, the specially curated drinks menu includes festive takes on old classics such as ‘Mulled Negroni’, and the back by popular demand ‘Snow Joke’ which includes; vodka, green apple liqueur, white chocolate cream, and a dash of winter and snow.

Jenny McPhee, head of brand at The Alchemist, commented: “We really wanted to challenge the norm with our latest ad, as a brand we like to be individual with our thinking and create something unique and exciting for our customers.”

“Traditionally, the UK is used to seeing the typical ‘sadvertising’ and emotive focused Christmas ads during the festive roll outs, and we wanted to challenge that – and give our guests another reason to visit. The Alchemist sets out to break through the norm to deliver the unconventional and that is something I really think we have achieved with our Christmas ad.”

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