Dirty Martini to join Birmingham’s transforming city centre in 2017

Dirty Martini to join Birmingham’s transforming city centre in 2017

Leisure operator CG Restaurants & Bars has announced that Dirty Martini is set to join Birmingham’s developing nightlife scene in 2017, with a newly acquired site on restaurant and bar hot-spot, Bennetts Hill.

The acquisition is part of the bar group’s wider plans for growth and expansion regionally this year. After recently announcing a new site in Manchester at the start of the year, which has a planned investment of £1.5M for the conversion of the 6,700-sq. foot three floor retail and office space, Dirty Martini has now acquired a city centre Birmingham site subject to conditions.

The news falls at a time when Birmingham City Centre’s wider development plan, the ‘Big City Plan’, is well underway, with plans to transform the city centre by 2031.

Dirty Martini have agreed a lease for 7 Bennetts Hill, with REI Plc. The site was previously operated by Viva Brazil and an investment of £950k is planned to overhaul the current restaurant.

The substantial regional investment builds upon the recent success of Dirty Martini Cardiff, which has exceeded expectations and generated over 40,000 pre-booked covers since opening late October.

Dirty Martini has developed a reputation for its high quality, handcrafted cocktails, sophisticated interiors and a spirited atmosphere that makes for an unforgettable night.

Scott Matthews, Chief Executive Officer at Dirty Martini, said “Birmingham City Centre is going through a time of exciting development and growth, and we are thrilled to be a part of the transformation. Birmingham is renowned for its thriving nightlife and we look forward to getting the development of 7 Bennetts Hill underway. Our expansion in Cardiff was a huge success, and as a result we are progressing with our national roll out with confidence.”

Ian Clark from REI commented “We are delighted to have let the 7 Bennetts Hill, Birmingham site to Dirty Martini. The bar will make a fantastic addition to the area, which currently has a great restaurant and bar trade, and we look forward to an ongoing relationship with CG Restaurants& Bars. This deal was completed off-market and in just over a week and is testament to the approach that both parties took to make it happen so quickly.”

The bar group currently operates eight sites across the UK in Bishopsgate, Covent Garden, Hanover Square, Islington, Monument, St Paul’s, Minories and Cardiff. Manchester is due to open later in the year. The expansion plan also sees Dirty Martini adding to its portfolio with a Leeds location, which too is scheduled for late 2017.