FILA’s new Explore collection launches exclusively at Selfridges
Leading Italian sportswear label, FILA, headed to Selfridges Birmingham last week to launch its new Explore collection in a UK exclusive.
Available exclusively in-store in Birmingham, the collection is inspired by Reinhold Messner, a record-breaking mountaineer who – styled in high-tech FILA gear – in 1972 reached the summit of Mount Everest without using additional oxygen.
The major retro sports brand is now celebrating Messner’s FILA fuelled success with the limited edition Explore collection.
With four eco-conscious categories: Woods, Mountains, Canyon and Elements, each has its own FILA logos and colourways.
For fashion-meets-sports enthusiast, the new collection is a must have. Including trainers, drifter sandals, t-shirts, windbreakers, socks, hats and backpacks, prices range from £5 for colourful trainer socks to a £60 colourful cotton button shirt.
After showcasing its newest collection at pop-up events across the globe, including Tokyo and Japan, FILA brings Explore to Brum for the first time.