Set to be the most fashionable food to hit the shelves this summer, Harvey Nichols is re-launching its Own Label range, boasting tempting teas, biscuits and snacks. Featuring vibrant colours, elegant patterns and witty words, the strikingly patterned goodies will add a dash of style to any to any store cupboard with prices starting from £1.50.
HARVEY NICHOLS SNACKS
Available now from the in-store Foodmarket, Naughty Nibbles features a selection of seasoned, plain and chocolate-coated nuts – including the must-try dark chocolate edamame. In true Harvey Nichols style, the range has tongue-in-cheek taglines to describe the flavours; dark chocolate cashews are known as ‘The little black dress of naughty nibbles’. On-the-go packs are priced from £1.50 while sharing party packs are £3.95-£5.95.
HARVEY NICHOLS BISCUITS
The Own Label Biscuits hit the shelves this month and include shiny metallic tins, stylish pull-out biscuit boxes and a mini shortbread collection. The re-usable tins have airtight lids to keep the contents fresher for longer and will come in a series of lipstick colours. The new boxes have been designed using the Harvey Nichols ‘HN’ brand logo to create a pattern that wraps around every box. The popular shortbread range has also had a makeover with three new styles; Butter Fingers, Petticoat Tails and Wee Ones. Prices start from £4.95.
HARVEY NICHOLS TEA
The Harvey Nichols Tea range – with its elegant tins, pull-out branded boxes, apothecary-style jars and colourful refill packs – will launch in September. The tins have a stylish embossed logo design and offer a variety of popular flavours, special teas and two new organic Matcha green teas from Japan. Prices start from £7.95.
“We are extremely excited to be launching our new Own Label food packaging this summer,” explains Shirley Aubrey, Food Development Manager at Harvey Nichols. “Like a fashion collection, we have built the range up with lots of different elements so that everything works together, but does not look the same.
“Using bold patterns, high gloss, colourful metallics and playful words, we believe we have created an uber-stylish range of gifts you can eat using the language of fashion, instead of food.
“The new Own Label range sees a fun and vibrant colour palette, traditional and unusual flavours, exclusive brand patterns created using our Harvey Nichols logo and playful descriptions to bring a smile to our customer’s faces when shopping the collection.’
