HelloWorld to makes its debut at Genting Arena, Birmingham in a world first.

HelloWorld to makes its debut at Genting Arena, Birmingham in a world first.

HelloWorld is a brand new show, set to launch at the Genting Arena in Birmingham on Saturday 28 & Sunday 29 October 2017, with tickets going on sale on Thursday 29th June at 9am via helloworldlive.com.

From the creatives behind the MTV VMAs, this world-first event brings together the biggest digital stars on the planet – headliners include Caspar Lee, Jim Chapman, Joe Sugg, Louise Pentland, Marcus Butler, KSI, PointlessBlog, Rose & Rosie and Zoella – all together under one roof for the very first time. With a combined online following of over 150 million people, HelloWorld will create a social media storm like never before in an immersive 4-and-a-half hour show. With more big names to be announced over the coming weeks this is going to be the must-see event of the year!

Where the online world collides with the real world, guests arrive into the living, breathing space of HelloWorld and take a stroll down Main Street where the sun is rising over the town, the day begins and the town comes alive. Bands are performing, the shops and funfair are opening, and the aerobics class is in full swing. The biggest stars in Social Media are getting up close and personal with their fans. There are live music performances, games, bake-offs, parades, a fashion show, a Giant Arcade Machine, live comedy, signings and talks, even weather forecasts! Yes, HelloWorld even has its own weather!

HelloWorld’s guests can interact with their heroes like never before on the giant video Arcade Machine, a real life Big Piano and giant sports stages where guests can compete with top talent. Watched by millions of viewers online, HelloWorld will create a multi-sensory immersive live show like nothing on earth.

Suddenly the sun goes down, there’s a thunderstorm and the town is bathed in moonlight as the evening entertainment begins on the main stage – a huge 12-metre high projection mapped Emoji House!

The HelloWorld DJ provides the soundtrack as guests cheer along to games and live interviews with the stars, dance along to music acts and take part in a massive live Musical.ly video.  The night closes with a giant house party featuring all the big names of the social media world, making this an unforgettable shared experience.

Commenting on the show, social media entrepreneur Caspar Lee said: “I’m so excited to invite our incredible fans to a new live event, the scale of which we have never seen before in the digital space. We’ve all been working hard with an amazing team to create something truly special for them – I cannot wait to see our ideas come to life.” 

And Jim Chapman said: I’m so excited to be part of such an exciting live project that means I can meet my audience in a way that has never been done before.”

HelloWorld’s award-winning and Grammy-nominated Creative Director, Paul Caslin, who has previously worked with Rihanna, Justin Bieber, Ed Sheeran, Katy Perry, Sir Paul McCartney and also on the MTV EMAs and X Factor said “HelloWorld is without doubt the most ambitious and exciting project I’ve ever been involved in. The aim is to create the world’s first fully immersive live show featuring the biggest online and social media talent from across the globe all under one roof. Think ‘Woodstock’ for the iPhone generation”.

Ian Congdon, Head of Genting Arena Sales added: “Never have you seen an event like this.  Premiering in the heart of the UK, we are creating a unique experience of phenomenal proportions.  We’ve been working hard with the HelloWorld team to deliver this amazing new event concept, and cannot wait to welcome thousands of fans to come and join us at the Genting Arena this October!”


This isnt their world, this is your worldThis is HelloWorld

Whos who?

Alfie Deyes (aka Pointless Blog) is a daily vlogger with a love for all things technology, gaming and having fun. Alfie is the bestselling author of three books, Pointless Book 1 & 2 and The Scrapbook of my Life, with the third in the Pointless series coming out this summer. He has a passion for merchandise and at the end of 2016 launched The Creator Store, a hub for creators to develop, create and house their merchandise.




South African Caspar Lee has an inbuilt spirit of adventure, which is infectious on screen. His self-titled book was a Sunday Times bestseller and his quirky celeb interviews have attracted collaborations with Cara Delevingne, Ed Sheeran and Kevin Hart. He has amassed over 700 million YouTube views, is a regular ambassador for Stand Up To Cancer and Comic Relief, and was this year’s International Live Stream host for the Brit Awards.



Jim Chapman is one of YouTube’s most influential faces, with a combined social media outreach of over 5 million people and more than 95 million unique views. As one of the UK’s top vloggers, Jim’s significant online presence has led him to become an authoritative voice on online culture. The Daily Telegraph regards him as ‘the new golden boy of fashion’. Jim has recently been immersed into the world of presenting, from hosting red carpet events to ‘Rise of the Superstar Vloggers’ with the BBC.


Prankster and cheeky chappy Joe Sugg, stopped thatching roofs in the West Country to become a full time YouTuber. From YouTuber Whispers to the Electric Shock Ball Challenge, he’s never short of a new video idea that will take YouTube by storm. Joe is the biggest British male vlogger, with nearly 8 million subscribers on his pranks and comedy channel, ThatcherJoe. His graphic novel, Username:Evie is the fastest selling graphic novel since records began.



You will be hard pushed to find a 14-24 year old male in Britain who doesn’t watch JJ’s videos. Known for his Fifa, football, music and comedy content on YouTube, KSI has already amassed over 20,000,000 subscribers on his 2 channels and over 3.5 billion video views.

Plus with over 2 million twitter and 2 million Facebook fans, he is a modern day Social Media superstar, often topping combined social media influence and popularity metrics as the UK’s most popular entity globally. In the recent US Entertainment Magazine ‘Variety’ survey of popularity and influence amongst US teens, KSI positioned 1st. above all stars of Hollywood, Sports and Music.

Following the huge success of his first single Lamborghini, which has reached 70 million views on YouTube and charted in the UK official Top 20 without a label, the world of music has quickly switched on to KSI.  2016 saw his debut EP ‘Keep Up’ enter the iTunes Album charts at number 1 and sold out European tour. The multifaceted YouTuber has plans for new music and tour dates across the UK.



Louise Pentland is a lifestyle and beauty blogger, vlogger, author and fashion designer. Her two YouTube channels have a total of over 3.7 million subscribers and her debut book; Life with a Sprinkle of Glitter was a Sunday Times bestseller. 2017 sees her turn her hand to fiction writing with the release of her debut novel, Wilde Like Me. She is also a champion for Gender Equality and female empowerment and in 2016, she was a United Nations Change Ambassador for Gender Equality.

Marcus Butler has a combined audience of over 6 million subscribers on his hugely successful and hilarious YouTube channels. He has released a number one bestselling book and has started his own food box service, delivering healthy snacks to the masses. Along with Alfie Deyes, Marcus recently held a regular appearance on Ant and Dec’s Saturday Night Takeaway and is the first within the YouTube space to participate in BBC One’s Celebrity Master Chef. To add another string to his bow, Marcus started his Podcast, ‘Lower Your Expectations’, last year alongside his friend Matt Viney. Through their directionless chit chat, they take you behind the curtain of their daily lives, revealing what it’s like to be a YouTube personality.


With over one million YouTube subscribers between them, Rose & Rosie have become known for their unique brand of comedy, banter, and fun building an extremely loyal fandom along the way.

The pair were married in March 2015 and, as well as building a huge online following, have found mainstream success and acclaim as regular BBC Radio 1 guest hosts as well as appearing with comedian Russell Kane in BBC THREE TV Comedy show “Stupid Man, Smart Phone”.

Their content ranges from the hilarious chitchat videos between them to ‘Let’s Play Games’ series to the more serious #RealTalk, and they even put out the video of their stunning wedding, which has been viewed over a million times – it’s no wonder they have attracted such a huge and loyal following.



Zoe Sugg (aka Zoella) is a lifestyle, fashion and beauty blogger and vlogger, Sunday Times bestselling author, the owner of Zoella Beauty & Zoella Lifestyle and a charity ambassador. Her positive, quirky personality and engaging style of content has resulted in Zoe becoming the UK’s most subscribed to female creator on YouTube. She has 11.8m subscribers and over a billion views across her two YouTube channels since launching on YouTube over seven years ago. Her channels ‘Zoella’ and ‘More Zoella’ regularly feature daily vlogs, hauls and beauty recommendations. Over the last 3 years, Zoe has published three novels in her bestselling Girl Online series, launched the internationally available Zoella Beauty as well as the newly launched Zoella Lifestyle brands and starred in the Comic Relief special of the Great British Bake Off.




28-29 October 2017, Genting Arena

Tickets for the Genting Arena date are on general sale from 9am 29 June 2017 from www.theticketfactory.com or by calling 0844 33 88 222 *Calls cost 7p per minute plus your phone company’s access charge.   Tickets priced at £112.77 / £56.27 / £31.98 (includes admin fees and 90p facility fee) + £2.55 fulfilment fee per order.

For more information visit: www.helloworldlive.com