London based jewellery innovators Astrid & Miyu to open at Selfridges Birmingham
Contemporary jewellery brand Astrid & Miyu, loved by celebrities, it girls and models, is opening its first store outside of London, in Selfridges Birmingham.
A young contemporary British brand, Astrid & Miyu was founded by Connie Nam in 2012. Since launch Astrid & Miyu has become renowned for their easily wearable, minimal yet edgy jewellery with prices starting from as little as £29. In particular the brand has become a firm favourite for their signature ear cuffs and ear stacking concept, launching an exclusive Ear Bar in their stores in June to help customers create personalised ear stacks and expanding to piercing in August 2018.
A&M already has two stores in London – Bond Street and Shoreditch – and last month (October 2018) it opened a piercing pop-up store in Covent Garden, where it offers lobe and cartilage piercing.
Now, it is bringing its exciting brand to Birmingham, opening a boutique on December 4, complete with ear-piercing studio, on Level 3 at the premium Bullring department store. It means fashion-forward jewellery lovers will be able to get their hands on the pieces beloved by Georgia May Jagger, Pippa Middleton, and influencers Lydia Mille, Deliciously Ella and IntheFrow.
Astrid & Miyu’s stylists will be on hand to help customers pick from the bar menu and create a personalised stack including earrings and signature ear cuffs, all based on the season’s latest accessory trends.
Astrid & Miyu founder and CEO Connie Nam said: “I’m super excited about launching the Astrid & Miyu Piercing Studio in Selfridges. It’s such a beautiful space and we are looking forward to providing the experience to our followers in Birmingham.”
Sam Watts, general manager of Selfridges Birmingham, said it is the first time that the store will offer ear piercing.
“We love to surprise customers with new and innovative brands and bringing Astrid & Miyu here is very exciting,” she said. “It’s a fresh brand that combines amazing design at high street prices and we’re looking forward to welcoming the brand to Selfridges Birmingham, where it will complement our huge range of lines across the store.”
Astrid & Miyu’s piercing studio is staffed by expertly trained specialists. They will offer lobe piercing from £45 per piercing and cartilage piercing from £55 per piercing, including the jewellery.