The Perfume Shop opens a pop-up shop at Grand Central Station

The Perfume Shop opens a pop-up shop at Grand Central Station

As the UK’s largest fragrance retailer The Perfume Shop celebrates 25 years on the high street, it continues to take perfume to the people as it announces the opening of its pop-up shop in Grand Central Station, Birmingham.

From Monday 13th to Friday 17th November customers will be able to see The Perfume Shop’s best-selling scents and offering from designer brands including Chanel, Marc Jacobs, Paco Rabanne and Armani. The pop-up shop offers busy commuters the chance to browse the latest launches while they wait for their trains, with trained The Perfume Shop experts on hand to help everyone discover new scents for themselves or as gifts. Customers can also use their The Perfume Shop Rewards Club card to collect perfume points to redeem on future purchases.

This is one of The Perfume Shop’s first pop-up shop this year and follows the launch of its pop-up perfume van this summer which travelled the country spreading the joy of perfume discovery.

Nikki Bates, The Perfume Shop’s Sales and Operations Director said: “The launch of our pop up shop in Birmingham’s Grand Central Station is really exciting. We are on a mission to take perfume to the people and we felt that this festive period was the perfect time to trial ‘on the go’ travel stores. We have all been en route to a night out and forgotten to spritz, or on the way to a Christmas party and forgotten a gift for the host, so the pop up shop aims to bring the power of perfume to commuters.”