Shake Your Booty with Sol de Janeiro’s Brazilian Bum Bum Cream

If anyone owns the term ‘smooth and polished’ it’s those Brazilian beauties. First it was their bikini waxing; then it was their blow dries. Now it’s time to welcome the latest export.

Taking the beauty industry by storm, Sol de Janeiro’s Brazilian Bum Bum Cream, £44, has quickly gained cult status on social media. With nutrient-rich ingredients from the Amazon, this cheeky skincare must-have leaves skin super soft, deliciously scented and ready for Rio.

So to get you up to speed, here’s the lowdown on the latest beauty must-have to arrive in Harvey Nichols Birmingham.

Brazilian Bum Bum Cream isn’t just for your derrière – you can use it on your tummy, arms and legs, in fact anywhere your need glowing skin.

The addictive, signature Bum Bum Cream scent comes from notes of salted caramel and pistachio. It’s rich in Guaraná, a native Amazonian plant whose fruit contains one of the most potent forms of caffeine on the planet. It is also infused with ethically-sourced natural ingredients that are free from phthalates, parabens, propylene glycol, synthetic colours, petrolatum.

Alongside the Bum Bum Cream you’ll find a whole collection of Sol de Janeiro’s South America essentials created to smooth from top to toe; they are entirely cruelty-free and boast a beauty blend of nourishing cupuaçu butter, antioxidant powerhouse açaí and super conditioning coconut oil.

You can find the Sol de Janeiro range in the Ground Floor Beauty Hall at Harvey Nichols, The Mailbox.