Vimto Factory to open in Selfridges Birmingham

New Vimto Factory to open in Selfridges Birmingham

Vimto, the seriously mixed up fruit brand, has teamed up with the Selfridges  to set up its first ever Vimto Factory.  The gates will open on Monday, 18th July for six months, giving fans the unique opportunity to discover more ways to enjoy the one-of-a-kind flavour than ever before – all in one place!

Not only will their be the the well-known favourites like Vimto original still and fizzy drinks and the ever popular Vimto bon bon, but also new products will be showcased.  These include the recently launched Vimto Remix, combining Mango, Strawberry & Pineapple with the secret Vimto recipe; the brand new Vimto jelly beans; the first ever Vimto Vintage fudge; and Vimto Slush, the “coolest” way to indulge in the unique flavour.

New Vimto Factory to open in Selfridges Birmingham

Visitors to the Vimto Factory in Selfridges Birmingham can look forward to sampling the different drinks and sweets throughout the six-month period.  And if you have a special someone in your life who just can’t get enough of Vimto, why not treat them to one of the branded gift packs available?

To celebrate the launch, five lucky shoppers will be in with a chance to win a ‘purple ticket’ as part of a competition.  Each prize is worth £100 to spend at the Vimto Factory.  To enter, simply follow @Vimtoad and re-tweet the posts, or comment with your favourite Vimto product on the brand’s Facebook page