A HEAD-TURNING fashion campaign has launched at intu Victoria Centre this week, with a calendar of stylish events, a chance to win £300 to spend at intu and fashion inspiration set to steal the show in Nottingham (4 September to 26 October).

An eye-catching giant ‘look book’ has been installed on the mall; taking inspiration from scrapbooking and magazine style mood boards, showcasing the latest fashion trends and brands available in the centre for the autumn winter season.

The intu team has worked alongside leading retailers including: House of Fraser, John Lewis, Monsoon, New Look Men, Quiz, Superdry and Topshop to ring in the latest trends. As part of the campaign retailers will be styling mannequins throughout the centre, decking out the look book and promoting their own in-store events.

Nicola McCabe, marketing manager at intu in Nottingham, said: “Following the success of our look book for spring summer fashion, we have worked with our retailers to take inspiration from the catwalks and bring new season style into the centre.

“We have so many exciting new autumn winter fashion lines in our stores, with many of our retailers hosting their own fashion-forward events, including House of Fraser which is celebrating its 20th anniversary in Nottingham this month too!

“Finally, the centre will be completely ‘taken over’ with fashion, as we’ve installed suspended mannequins throughout the centre to showcase brands that shoppers may not know are available in our stores; including Biba and Boss at House of Fraser alongside KIN and Modern Rarity at John Lewis.”

For the duration of the fashion campaign, Nottingham’s fashionistas will also be in with the chance of winning a £300 intu Gift Card by taking photos their favourite outfits on intu’s suspended mannequins or larger than life look book. All stylish shoppers will need to do is share their chosen look on Instagram with @intuVictoriaCentre and the hashtag #intuAW17.

The calendar of retailer events includes:

  • The Fashion and Beauty Event at House of Fraser
    Saturday 16 September 12-3
    £5 per ticket

Get the VIP treatment at this year’s Beauty Confidential event at House of Fraser. Enjoy a complimentary glass of Prosecco and free goodies whilst sampling the new season’s hottest beauty trends.

  • 20 Anniversary Celebration House of Fraser
    Saturday 16 September 12-3

House of Fraser at intu Victoria Centre are inviting you to join their 20th birthday celebrations this September. Be the first to experience their beautiful new Womenswear department as well as the chance to shop exclusive limited offers and the chance to win luxurious prizes.

  • Charlotte Tilbury & MAC are landing at John Lewis
    22 September

Visit the John Lewis beauty hall for must-have brands including Charlotte Tilbury and MAC opening Friday 22 September. Enjoy complimentary make-overs and discover the latest products from your favourite beauty brands.

  • Get ready for NARS at John Lewis
    29 September

This season’s must-have beauty brand NARS lands on 29 September in the John Lewis Beauty hall. Enjoy, complimentary make-overs and discover the latest products.

  • Shavata Brow Studio is coming to John Lewis
    17 October

Get those brows on point at the brand new Shavata brow bar launching this October in the John Lewis beauty hall.


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