Boots intu Derby set to undergo huge refurbishmnets

Boots at intu Derby is set to change the face of high street beauty as its Beauty Hall receives a transformational make-over.

The overhaul will see the high street retailer introduce interactive beauty hubs in store, replacing its existing traditional counters with open furniture, trend driven zones, play stations, discovery areas and live demonstration zones.

As well as the store makeover, Boots will introduce ‘Beauty Specialists,’ a dedicated team of experts who will offer in-depth knowledge for beauty fans across all brands, from premium to mass cosmetics.

Boots intu Derby, located on level 1 of the centre, is one of only 24 branches across the UK to be undergoing the transformation, with interactive experiences at the heart of the concept.

The announcement follows Boots’ recent launch of Fenty Beauty by Rihanna.

For the perfect sun-kissed look, get your hands on the latest collection from Fenty Beauty, Rihanna’s cult makeup brand.

Boots is also expected to launch over 20 new beauty brands in the next six months, including Becca, Too Faced and Nude by Nature.

Carly Salisbury, marketing manager at intu Derby, said: “We are thrilled to reveal details of the transformation of Boots Beauty Hall at intu Derby. We’re delighted that the store within our centre has been selected as a flagship for the new beauty concept, and we are certain it will bring a unique and memorable interactive experience for visitors.

“The launch of Fenty Beauty by Rihanna last week proved to be a great success, with many new customers coming to the store to check out the new collection. We know our visitors are passionate about the latest beauty buys and trends, and the new Beauty Hall will offer customers an even greater selection of big-name beauty brands in centre,” she added.

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