Derby shoppers showcase spring summer fashion at intu Derby Style Day
Winners of the intu Derby street style search have showcased this season’s hottest trends at the centre’s fashion-filled Style Day this weekend.
Jilly Osgood, Samuel Caginga, Manjit Bains and Danielle Launder, along with two other fellow finalists from across Derbyshire, joined East Midlands-based stylist, personal shopper and fashion blogger Cleo Lacey on Sunday 29 April for an exclusive styling session, after being selected from the crowds at street style roadshows in Derby, Belper and Burton.
Each fashionista tried on a selection of outfits hand-picked by Cleo, who dressed the winners in some of this season’s latest looks and key pieces from stores within intu Derby before showing off their transformation with a glamorous photography shoot.
Winners were also able to update their wardrobe with items from the centre’s biggest fashion brands, courtesy of a £100 intu gift card each.
The winners will become the faces of intu Derby’s spring summer fashion campaign with photos and videos from the fashion roadshows, as well as expert advice and top tips from Cleo, displayed in the centre and online.
Andrea Doyle, Assistant Marketing Manager at intu Derby, said: “The Style Day was the perfect way to celebrate the great range of spring summer fashion available from our wide selection of fashion retailers at intu Derby. All of our winners looked fantastic, and we would like to thank Cleo Lacey for her expert advice, and all of our winners for taking part.
“Be sure to keep an eye out for Cleo’s top picks in stores throughout the centre, as well as fashion tips on social media,” she added.