Derbyshire Locals Become The Spring Summer Fashion Faces Of Intu Derby.
This season, intu Derby‘s fashion campaign is being fronted by locals from across the Derbyshire area, as the centre celebrates Spring Summer 2017 with real fashion for real people.
intu Derby kicked off their campaign by inviting shoppers to share their fashion SOS to be in with the chance of becoming one of ten final faces to front the centre’s Spring Summer fashion campaign. To ensure intu reached out to the Derbyshire community, this season saw the intu team embark on a fashion SOS roadshow, visiting a selection of hot spots across the local area, capturing entries from the Cathedral Quarter, University of Derby, intu Derby and Ashbourne.
The ten winning finalists were selected based on their fashion SOS by a panel of judges including representatives from local fashion glossy 69 Magazine, intu Derby’s management team and intu Derby’s M&S store. The final ten received a full style makeover by a top local stylist that answered their style dilemma and will now feature as the official faces of intu Derby for the Spring Summer season.
The final ten can now be confirmed and it’s time to meet the faces of intu Spring Summer fashion:
Wendy Eaton, 50, a nanny from Ashbourne, was on the hunt for the perfect outfit for her daughter’s wedding which wasn’t too “formal, frumpy or ageing!” With the prospect of the big day looming, the stylists provided Wendy with her mother of the bride look with a floral dress, electric blue shoes and clutch from Monsoon, paired with a Phase Eight hat.
Dan Stokes, 20, a personal trainer from Ilkeston, approached intu Derby in search of a smarter date night outfit to mix up his usual casual style. His style makeover saw him dressed in a spring grey blazer, paired with jeans, a shirt and navy blue brogues, all from Jack Jones. A look guaranteed to impress on his next date night.
With a birthday trip to Tenerife on the horizon, Heather Wensierska, 62, from Alvaston, was searching for something more elegant for her holiday than her usual t-shirt and trouser look, and with the help of the intu team was styled in floral and feminine jumpsuit from Wallis, partnered with sandals from M&S.
Alisha King, 20, from Matlock, was similarly on the hunt for holiday wear, as she planned her first trip abroad to Corfu. With the planned sunbathing, exploring and partying in mind, the stylists found Alisha an Ann Summers bikini, a lace cover up dress from Accessorize, and a selection of beachwear accessories from New Look and M&S.
Linda Wild, 65, from Spondon, found the intu fashion SOS team having just booked a trip to New York with her daughter and requiring inspiration for what to take with her. The stylists picked out a pair of casual jeans from Wallis, a nautical blazer and stand-out red sandals, both M&S, ideal for a casual day shopping and then a trip up the Empire State Building.
English student and journalist Anisha Kaur Johal from Littleover asked intu Derby to help her as she embarked on the first steps of her career, asking “what do I wear when attending VIP events, meeting stars and interviewing celebrities?” The stylists responded with a glamourous, bardot style jumpsuit from Quiz, paired with nude heels from Office.
Daisy Howstan, 21, a trainee optical consultant from Matlock, was already thinking about an outfit for YNOT festival, and as someone with a bold and colorful style she was not disappointed with a fuchsia pink biker jacket which the stylists paired with a mesh dress, both New Look, over the festival essentials of a slogan t-shirt from Miss Selfridge and Hunter Wellies, sold in Office.
Not all finalists were looking for an outfit for an occasion however, with Sharon Rafferty, from Swadlincote, looking for something “to not look like I’ve just had a baby!” She found her confidence in a colourful off the shoulder bardot dress from Simply Be and nude sandals from Office.
Student Jordan Obie, 20, Derby, was on the hunt for a new sports jacket which the stylists found for him along with a Stussy t-shirt, both from Superdry, with matching red Adidas Originals Gazelles from Infinites to fit his style which is usually a combination of retro and urban wear.
Hope Smith, a 30 year old toddler group leader from Alvaston, came to intu looking for alternative ideas to her everyday uniform of casual jeans and boots, which saw the stylists picking out a dress in this summer’s essential pattern, gingham, with an embroidered shoulder bag and heeled sandals, all from Topshop.
Their makeover images will be on display at intu Derby from 24 April. Exclusive fashion offers will also be available from selected retailers across the centre from mid-April. For more information visit intu.co.uk/derby.