intu Derby takes fashion SOS call to the streets

intu Derby takes fashion SOS call to the streets

This year intu Derby are looking for real people across the local Derbyshire community to front the centre’s spring summer fashion campaign, designed to celebrate real fashion for real people.

On Thursday 9th March intu Derby’s Fashion Roadshow will hit the streets on a mission to help solve the fashion dilemmas of real people from across the region. Derbyshire locals will be asked to share their fashion SOS to be in with the chance of becoming one of ten faces to front this year’s spring summer fashion campaign at intu Derby.

The final ten will be given a makeover by a top stylist, and an outfit provided by centre retailers, that answers their style SOS.

The ten finalists will take part in a photo shoot, with their makeover images forming part of intu Derby’s in centre spring summer fashion exhibition.

Whether you’re a new mum out with the girls for the first night out minus baby, forever on the hunt for the perfect pair of jeans, a student in need of an interview (or festival!) outfit or you’re feeling more David Brent than David Beckham, intu Derby has your style SOS covered.

The search for our future fashion stars launches on Wednesday 1st March and asks locals to submit a close up style photo of themselves holding a piece of paper with their fashion SOS written down. Photos can be submitted via social media by tagging @intuDerby using the #intuFashionSOS, via email at [email protected] or Derbyshire locals can hit one of the four hot spots on the fashion SOS road show trail, taking place on Thursday 9th March.

intu Derby will be hitting the road, snapping anyone with a style SOS plea on Thursday 9th March at the following locations:

  • Civic Square, Ashbourne – 10:30am
  • University of Derby student union – 12:30pm
  • Market Place/Cathedral Quarter – 2:30pm
  • intu Derby, Level 2 – 4:00pm

intu Derby’s fashion SOS competition will close on Wednesday 15th March.

The final 10 must be available for a photoshoot on Wednesday 29th March.