SUMMER SOFA LAUNCHED IN NOTTINGHAM
An oversized and distinctive purple sofa – the It’s in Nottingham Summer Sofa – is appearing at various locations around Nottingham over the next few weeks. The Summer Sofa is to draw attention to all the areas that combine to make Nottingham such a great destination for shopping, eating, drinking and going out, for people who live, work and study there.
The sofa is the brainchild of the Nottingham Business Improvement District (BID) and its creation follows a recent visit to The Museum of Modern Art in Copenhagen by one of its directors, Nicola Tidy. She was so inspired by what she saw there and the effect that it had on attracting people, that she thought that it would make a great addition to Nottingham’s urban landscape this Summer.
Wherever the Summer Sofa is, people will be able to sit on it and soak up the atmosphere of the area and enjoy the various activities, competitions to win a £50 shopping voucher each week as well as offers and give-aways associated with that area. These will be announced at 10am on various days throughout the week via It’s in Nottingham’s social media channels. Clues of the giveaways will be available at: http://www.itsinnottingham.com/independents
Over the course of the next few weeks the sofa will be on Bridlesmith Gate, Pelham Street, Chapel Bar and King Street as well as in Trinity Square, The Lace Market and Hockley before making its final appearance outside Nottingham Trent University.