The Taste of Birmingham in a can at Harvey Nichols
Now you can officially raise a glass to the Second City as Harvey Nichols launches Birmingham Lager!
The popular craft beer is brewed locally and in small batches by Indian Brewery. Previously only available at selected bars and specialist stores, Harvey Nichols is the first department store in the city to stock the pilsner-style lager and it is already proving a big hit with customers.
Available in cans, the lager is bursting with refreshing citrus and floral aromas. To keep its natural flavour, it is unfiltered giving it a cloudy haze.
Jaspal Purewal, from the Indian Brewery, explains: “We wanted to create a lager that not only tastes refreshing but really represents our amazing city. Craft beer is all about brewing in small batches: it’s about putting your heart in to the products you brew; and aiming for the best tasting beer. We are proud to champion the city with our Birmingham Lager because we love were we’re from.”
Katie Sayers, Foodmarket and Wine Shop Manager at Harvey Nichols Birmingham, added: “Birmingham Lager is already proving really popular with our customers, who are not only buying it themselves but also as gifts for friends. No surprise it’s quickly become a bestseller; it tastes great and is the perfect tipple for any proud Brummie.”
Birmingham Lager is available now from the Wine Shop at Harvey Nichols, The Mailbox, priced at £2.95 a can.