Harvey Nichols


Harvey Nichols has unveiled its new loyalty app campaign to show customers the best and most honest way to get their hands on freebies. The tongue in cheek adverts play around with the concept that, until now, there has only been one way for customers to get something for nothing at Harvey Nichols … and that€™s by shoplifting.

However, by downloading ‘Rewards by Harvey Nichols€™, shoppers can get their hands on a host of fabulous free gifts, perks and experiences without resorting to law-breaking.

Shot in the famous Knightsbridge store by Marcelo Krasilcic, the campaign features glamorous shoplifters caught in the act, with the tag line Love Freebies? Get them Legally€. An accompanying 90 second viral video shows a montage of real CCTV footage, taken from Harvey Nichols security cameras.

Shadi Halliwell, Group Creative & Marketing Director of Harvey Nichols, said: We wanted to create a campaign which plays on the universal truth that everybody loves a freebie. By downloading ‘Rewards by Harvey Nichols€™, our customers are sure to be spoilt, the legal way, with fabulously stylish treats.€

The Rewards by Harvey Nichols ad campaign has been created by the award-winning team at adam & eve DDB and can be viewed online at

The new state-of-the-art loyalty programme rewards for each and every pound spent in store and online. Available as an innovative app, Rewards by Harvey Nichols is open to every customer and benefits are available from day one of joining. Every time they spend in store, online or in a UK Harvey Nichols bar or restaurant, customers will earn one point for every pound.