Deichmann reveals the Ellie Goulding Star Collection
Deichmann, Europe’s biggest shoe retailer, is taking spring and summer style up a notch with the launch of a new collection in partnership with British singer-songwriter, Ellie Goulding. The new Star Collection includes sophisticated lace-ups and elegant heels, so you can rock your look from day to night.
Ellie Goulding is one of the world’s most successful solo artists, having recently stormed the charts with her contribution to the soundtrack of the blockbuster film ’50 Shades of Grey’. With the Star Collection, her first shoe collection with Deichmann, she will now also be rocking the shoe world from 1st March 2017.
Ellie says: “For me, shoes are an indication of what mood you are in. Launching a collection of my own gives me the opportunity to express my style. My collection includes shoes for any occasion – I really can’t decide if I like wearing heels or flats better – I am constantly changing it up.”
The Star Collection was officially launched last night with an exclusive event in London, with Ellie performing a private acoustic show of her biggest hits, including ‘Burn’ and ‘Love Me Like You Do’, to a small audience of celebrities, fans and media, who were also treated to the very first look at the new shoes.
Ellie adds: “I like the fact that they’re incredibly versatile and realistic to what I would wear. I can be a real tomboy, but I also like to dress up, and I’m very much into comfort, but also style and sophistication, and I think that’s what my collection does. I’m known to wear a lot of black and I can be very monochrome, but I love the fact that there are these colours and they are literally what I would wear. Comfortable with sparkle, that’s me. I’m so proud to be part of a brand that’s so incredibly cool and stylish, but is so completely affordable.”
The first shoes in the Star Collection promise to give your off duty look a serious update, with super chic lace-ups based on the classic brogue, which have given a spring/summer twist with a palette of pale shades.
For an evening look that will make you stand out from the crowd, the collection of high heels features elegant tassel detailing or a high front finish in versatile black, daring red or glamorous silver.
The collection includes rose gold brogue-inspired lace-ups and black tassel finished high heels with caged detailing to the ankle.
For more information on the first products in the new collection, please visit http://www.deichmann.com/GB/en/shop/welcome.html or search #RockYourLook on Instagram.