New Fashion Label VAABS Launches
vaabs (pronounced vibes) is a recently launched premium lifestyle brand, designed and produced in the UK.
Inspired by the people and places of South Africa, vaabs is derived from the word ‘vibes’. Traditionally defined as an emotional state or atmosphere, vaabs is a brand that encapsulates so much more; defining culture, lifestyle and identity.
vaabs is forged out of a desire to curate a culture that brings people together. From the townships of Durban to the coasts of Cape Town, vaabs spans globally (shipping worldwide) enabling individuals to share experiences and community. So much so, a percentage of every online sale goes directly to Beautiful Gate, a charity that works hard to bring community and support to disadvantaged areas of South Africa.
vaabs offers a small, but considered, contemporary product range that is expanding quickly. All of the collections are curated by a small team in Birmingham and crafted in England using the finest organic English cottons.