H&M to launch an 80s themed Stranger Things collection
If like us at SIXTY9, we’re counting down the days until we’re transported back to the fictional town of Hawkins for season 3 of Netflix’s Stranger Things!
The hit show returns on July 4th and high-street giant H&M have created a eighties inspired summer capsule collection based around the community pool (a sneaky peek into what we can expect from the next season).
With graphic t-shirts and tanks, shorts, playsuits, swimwear and a range of poolside accessories, the Stranger Things collection is both an homage to the iconic 1980s styles of the show and lazy summer days by the pool.
Designed by H&M´s in-house team in collaboration with Netflix, the silhouettes are retro modern in the Stranger Things colour palette of black, red and white alongside fuchsia pink and teal for some of the women’s garments. Some of the collection’s pieces will be seen in the series, and the Stranger Things logo will be featured on various garments and accessories.
Accompanying the collection is a campaign starring Dacre Montgomery, who plays Billy Hargrove in Stranger Things. Shot by Matt Jones, the well-known British fashion photographer and director, it’s a playful take on the show’s Upside Down.