Independent, emerging and creative talent awarded at Midlands Fashion Awards

The prestigious Midlands Fashion Awards (MFA) took place at the CSBO Centre, Birmingham earlier this month.

35 finalists took part in the inaugural event, which was attended by guests, including industry talent, from throughout the Midlands.

2019 was the 12th year for the Midlands Fashion Awards, which were sponsored by JDR Branding, The Flash Centre, My Flamingos LTD and the Greater Birmingham Chamber of Commerce. The awards provide an established and dedicated showcase for independent, emerging and creative talent from the wider Midland’s region, from designers to makeup artists and photographers.

There were seven categories in total in 2019 including the sustainability designers’ category which catered for the current demand for more environmental and sustainable fashion. Looking after the environment has become pivotal and the fashion industry is adapting with these times.

The event included a catwalk show of each of the finalist’s designs, as well as some guest designers of which were past winners and also several established designers including Jackie Maguire Clothing, IN&OUT Fashion and fashion label Après Lunar’ by Rose Brown. The event also included shopping stalls from each of the accessory finalists and a networking opportunity, culminating in the awards show.

The judges included Carry Somers, founder and global operations director of Fashion Revolution; Frances Baron, fashion designer at FG4 by George Davies; Lisa Shepherd, multiple award winner in the hairdressing industry; Matt Wilson, fashion photographer; Laura Quick, creative director at the Central School of Make-up; professional make-up artist, Diana Stoencheva; Michelle Beddall, lecturer at the University College of Birmingham and Rebecca Francis, award-winning makeup artist.

There is one winner and runner up in each category and as well as a trophy and certificate, prizes included expert mentoring from industry professionals, editorial photoshoots and PR and social media promotion.

Young Designer of the Year 2019

Winner: Convergence by Lucy Taylor, Burton-on-Trent, Staffordshire (Studied at Derby University

Runner up: Sergiu-Marian Bechian, Solihull, West Midlands (Studied at Birmingham City University)

Sustainability Designer ofthe Year Serefina Rose Chales -Photographer Beth C Winsor -Models Guy Matthew,Oliver Rose,

Sustainability Designer of the Year 2019

Winner: Serefina Rose Charles, Luton (Studied at Nottingham Trent University)

Runner up: Thanushree Ravichandran, Birmingham (Studied at Birmingham City University)

Emerging Designer of the Year 2019

Winner: Isabelle Pennington-Edmead, Warrington, (Studied at Nottingham Trent University)

Runner up: Fabiha Sultana, Solihull, West Midlands (Studied at Birmingham City University)

Accessory Designer of the Year 2019

Winner: Abigail Burvill, Warwick

Runner up: Amelia Roe, Shropshire

(Both studied at the Birmingham School of Jewellery)

Professional Make Up Artist of the Year Chetna Ladwa – Photographer Beth C Winsor – Award presented by Laura Quick

Professional Make-up Artist of the Year 2019

Winner: Chetna Ladwa, Birmingham

Runner up: Stephanie Morgan, SMJ Beauty,Telford, Shropshire

Risings Star Make-up Artist of the Year 2019

Winner: Miriam Bibi, Coventry

Runner up: Makeup by Melisa Kay, Birmingham

Fashion Photographer of the Year 2019

Winner: Lee Leyland Photography, Staffordshire

Runner up: Lauren Dean, Staffordshire

For further information on the 2020 Midlands Fashion Awards visit www.midlandsfashionawards.co.uk.

Main Image: Young designer Convergence by Lucy Taylor – Photographer Beth C Winsor -Models Elena Luzaic, Fiona Anthony, Jess Cutts

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