Ariana Grande and Rae Sremmurd Amongst Visionaries Fronting Reebok Classic’s ‘Always Classic’ Campaign
Celebrating the brands iconic silhouettes: the Freestyle Hi, Classic Leather, Club C and Workout Plus, Reebok Classic has revealed its star-studded Spring/Summer 2018 campaign
Shot by acclaimed photographer Atiba Jefferson, a handful of today’s most unconventional creative visionaries have expressed what ‘Always Classic’ means to them.
Pop superstar Ariana Grande, international supermodel and style icon Gigi Hadid, hip-hop duo Rae Sremmurd, style icon Teyana Taylor and rapper Lil Yachty are some of the style icons stepping up to the global stage to define what ‘Always Classic’ means to them.
Each image features the stars donning an iconic Reebok Classic style and mirrors their unique character and physically represents what the style stands for at its core, creating a compelling story that truly reflects what it means to be defined as a Classic.
Maintaining the brands the brands ethos to defy the status quo, the campaign encourages self-expression and embrace nonconformity in our ever changing world. The Always Classic campaign challenges people across the globe, to show what it means to be a Classic on their own terms. While today’s culture drives us to fit the norm, the message at the core of Always Classic is to empower individualism, encouraging us to push our creativity to new depths.
“Our brand has a history of pushing boundaries and the Always Classic campaign is no different. It’s a modern celebration of pioneers, darers and authenticators who are reimagining what it means to be Classic on their own terms and are inviting everyone to do the same,” says Todd Krinsky, General Manager Reebok Classics.
WHAT MAKES A CLASSIC?
The Always Classic campaign will launch January 2018, stay tuned at Reebok.com/Classic for further information and to find out who the next Always Classic creative will be.