Innovative New Style Seeker Tool Launches to Become Your Shopping Saviour

Innovative New Style Seeker Tool Launches to Become Your Shopping Saviour

Ever wondered where to get a stranger’s outfit but never had the guts to ask them? Or have you ever spotted a picture of the perfect dress or boyfriend jeans on Instagram for the brand to not be tagged? Enter Style Seeker, saving you the hassle of outfit woes through one simple new innovative app from Hammerson shopping centres.

App users are able to take photos of fashion items, or upload saved images from their phones, to locate similar clothing products available in retail stores right now. The app searches by colour, shape and pattern and directs users to stores in their nearest Hammerson shopping centres. Once the user has selected the desired product, the app then provides a map that guides the user to the store if they are physically in centre.

The smart tool, available through the PLUS app exclusively across all Hammerson shopping centres from the south coast to the highlands, is tailored to give customers the best and most innovative shopping experience. Enough to beat that dreaded clothes-envy!

The development comes after latest mobile trends* show that nearly four in 10 people search only on their smartphones, proving that more searches happen on mobile than on computers or tablets and that people require answers at their fingertips.

Set to get the fashion world abuzz, Style Seeker will be rolled out across all Hammerson shopping centres within PLUS for iOS and Android users to download for free, from 14th October 2017. For more information, please visit www.hammerson.com.