Forget FOMO, Brits are embracing JOMO (Joy of Missing Out)

Forget FOMO, Brits is embracing JOMO (Joy of Missing Out)

The summer’s over, and that means it’s time to turn our attention to the hugely enjoyable activity called not going out. As the evenings get darker and the colder weather hits the UK, online food-ordering platform, has announced the launch of its JOMO (Joy of Missing Out) text-line, an excuse generator designed for hibernating Brits.

The service has been launched following a recent study suggesting that staying in is the new going out. As must-watch TV shows such as Bake Off & Strictly Come Dancing hit the nation’s screens, the surprising statistics unveil that 64% of customers admit to feeling pressured to go to social functions. The survey also found that those who find it hard to turn down invitations would prefer a quiet night in on the sofa with a partner or friend instead.

When asked how often they cancel plans last minute, 75% have admitted to fibbing to get out of plans. What’s more, 18% of people claim that they have gone as long as two days without leaving the house, suggesting that the nation is ditching parties for their pyjamas.

In light of the survey, hungryhouse has created the JOMO helpline, available for customers to text 24 hours a day, 7 days a week. From “I’ve just opened an expensive bottle of wine” to “My dog wants a sleepover”, the texting-powered service offers up imaginative excuses, sure to keep friends fooled.

Alice Mrongovius, CEO of hungryhouse said: “We are encouraging customers to embrace JOMO and make the most of ‘me’ time. The helpline offers the perfect solution for those who are quite content staying in and cosying up on the sofa with a delicious takeaway.” 

Whether Brits are too busy watching Doctor Foster or can’t be bothered to swap their slippers for sneakers, customers simply have to text ‘JOMO’ to 88802* to receive their ultimate alibi.


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