Marmite, Love or Hate It? Study finds it’s in our Genes!
In a landmark scientific study, Marmite has discovered the reason why we love it or hate it – proving that the answer is in our genes.
#Over the past 12 months, Marmite has worked with one of the UK’s leading genetic testing centres – DNAFit – to conduct a clinical trial to determine whether there is a biological link to people’s taste preference for loving or hating Marmite.
Coined ‘The Marmite Gene Project’, the ground-breaking study has scientifically shown that people are born genetically more likely to be lovers or more likely to be haters of Marmite and conclusively shows that there is a genetic foundation to Marmite taste preference.
Cementing its reputation as the most loved and hated product of our generation, the genetic study recruited more than 260 healthy adults, with an equal split of men and women taking part across the UK.
Study participants were first asked to taste a 2g serving of Marmite on their tongue for 10 seconds, filling out a questionnaire to identify their assumed ‘love or hate’ Marmite taste preference and their reaction to Marmite once tasted.
Saliva cheek swabs were then taken from each participant to obtain DNA samples that were sent for genetic analysis to identify SNPs (single-nucleotide polymorphisms) associated with Marmite taste preference. More commonly known as ‘snips’, SNPs are single DNA building blocks that have an impact on specific traits.
A whopping 8,760 hours were spent swabbing, analysing and interpreting results. The Marmite Gene Project has identified 15 candidate SNPs that are linked to Marmite taste preference.
Find out more about the science behind The Marmite Gene Project in our short film https://we.tl/942wyY2uOS and join the conversation using #MarmiteGene.
Gene Test Kits are available to buy from https://social.marmite.co.uk so you can discover for yourself if you were born a Marmite lover or hater!