HD Brows Launch Collaboration With Benito At The Bull Ring

Two leading eyebrow brands set to shape the future; High Definition launches collaboration with Benito in Debenhams Birmingham, Bull Ring

High Definition is collaborating with reputable concession Benito, enabling customers access to the High Definition Brows treatment and full make up range via a high street retailer for the very first time! The exciting collaboration launches 1st October 2015!  The signature High Definition Brows treatment is used by some of the biggest stars in entertainment including Rochelle Humes, Amanda Holden and Rita Ora, while the complimenting capsule make up collection is a MUA must-have to create a beautiful and flawless look.

The High Definition Brows method promises to transform the way you look and feel. Unlike other eyebrow treatments that use a ‘one shape fits all’ technique, fully trained High Definition Brows Stylists assess face shape and colouring before creating a bespoke and exclusively tailored brow. The skill is learnt over two day’s intensive training, at one of their exclusive academies in Yorkshire, Milton Keynes and Glasgow. The bespoke High Definition treatment, teamed with Benito’s passion to trim, tint, tweak and tame unruly brows is set to change the world of eyebrows.

The ever-growing lux make up range from High Definition has been created by CEO, Nilam Holmes-Patel and Creative Director, Francesca Neill and boasts a collection of beautiful powders, palettes, lashes and gloss; along with professional brushes and tools to complete every make up enthusiast and professionals desires. Initially High Definition Brows was established to offer a bespoke luxury eyebrow shaping treatment and has continued to expand in to building up their own 81 piece make up range, which will be available to trial and purchase on the Benito concession counter.  Customers can also receive makeovers by High Definition MUA’s and have difficult make up looks made easy with an exclusive ‘For Your Eyes’ only makeover, which will send customers away with beautiful peepers.

High Definition CEO, Nilam Holmes – Patel has said “We are very excited about our collaboration with Benito in Debenhams. With 30 Brow Bars under their belt, the brand is known and loved by UK consumers, and our affiliation will only serve to strengthen the High Definition brand and range of services to the consumer. We look forward to rolling this out in further locations in the future and watch the collaboration grow.”

Benito Co-Director, Pally Pagliuca has said “When two innovative and independent British brands collaborate the outcome can only be more choice, more services and more fun! A collaboration with High Definition seemed such a natural and complimentary thing to do, our only regret is that we hadn’t done it sooner!

All HD Brow products and further details about High Definition can be found on www.hdbrows.com/