Try 30 Lipstick Shades in 30 Seconds! Estée Lauder Announces Beauty Partnership with YouCam Makeup in the UK.
Beauty fans can experience YouCam Makeup for the first time in the UK at Estée Lauder Selfridges counters and the Estée Edit Carnaby Street store.
With over 4 million downloads in the UK alone (and over 400 million downloads globally) YouCam Makeup is the smart cosmetic app, harnessing accurate augmented reality and facial mapping technology for a true-to-life virtual makeover. To celebrate the launch of Estée Lauder’s new Pure Colour LOVE lipstick, consumers can now try on all 30 shades in real-time (or on a static photo) directly through the app.
“Estée Lauder is excited to announce this partnership with YouCam – their first beauty venture in the UK” explains Chris Good, President, United Kingdom & Ireland The Estée Lauder Companies. “As a brand we no longer just sell lipstick. We offer the consumer a unique experience – and YouCam gives us the opportunity to bring innovative technology and a real digital first concept to the makeup loving millennial. And there is no better place to bring technology, social engagement and beauty together than at Selfridges and at our Carnaby Street store.”
“YouCam Makeup is honoured to partner with the iconic beauty brand, Estée Lauder, to deliver a one-of-a-kind instore beauty experience to their UK market,” said Perfect Corp. CEO, Alice Chang. “ The seamless integration of YouCam’s virtual instore magic mirrors elevates the beauty shopping experience to a new realm inviting customers to play and experiment with products, discovering the entire Pure Color Love lip collection in a matter of seconds. Together with Estée Lauder UK, we are able to provide the ultimate in store shopping experience of the future.”
Estée Lauder Beauty Advisors will be on-hand across locations to show consumers how to download and use the YouCam app allowing them to immediately try on every Pure Colour LOVE lipstick shade and makeup looks across the finishes – Ultra Mattes, Shimmer Pearls, Cooled Chromes and Edgy Crèmes. This is a true omni-channel experience demonstrating how mobile can drive traffic to services in store.
“We know experiential technology is important to our customer and central to the evolution of beauty
retail. As a beauty tool, YouCam offers a service that is fun, shareable and genuinely useful; we’re
delighted Estee Lauder is bringing this future-gazing partnership to our customers.” Melissa McGinnis,
Selfridges Beauty Buying Manager.
Consumers can watch Estée Lauder Beauty Advisor tutorials by using hashtag #LoveLipRemix to search
and follow the actions outlined at @EstéeLauderUK @YouCamApps @TheOfficialSelfridges
Visit the following Estée Lauder locations for the Estée Lauder Pure Colour LOVE and YouCam
Try On Now experience:
Estée Edit Carnaby Street
Selfridges Oxford Street
Selfridges Manchester Trafford
YouCam Makeup is available for free download on the App Store and Google Play. The Beauty Circle app
is available for free on the App Store and Google Play. To access the web version of Beauty Circle, visit
About Perfect Corp.
With over 400 Million downloads globally, Perfect Corporation is dedicated to transforming how
consumers, content creators and beauty brands interact together. Our experienced team of engineers
and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future– a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com