East Midlands most successful waxing salon opens in Leicester
Located on Pelham Street in Nottingham city centre, nkd ( ) waxing is one of the East Midlands most successful beauty salons, offering a range of waxing and specialist beauty treatments for both men and women. Having made its mark on Nottingham’s business community, plans are now well underway for nkd ( ) to break into the nearby Leicester market with the launch of a new city centre salon on 13th October.
This success story is thanks to inspirational businesswoman and founder, Rebecca Dowdeswell. Rebecca opened the Nottingham salon in 2009 with the ambition of removing the embarrassment and discomfort for both women and men that often comes with intimate waxing. After spending a year in Brazil – home of the Brazilian wax – she learned a thing or two about the difference between a good and bad waxing experience. She then spotted a gap in the market back home to create a salon that always delivers on quality and professionalism, with a strong and highly-recognisable brand to back it up.
As well as cementing a stellar reputation locally, Rebecca and her team were named Best Beauty Salon in the Midlands at the 2016 Professional Beauty Awards. This week, the brand has just been announced as a finalist in the Employer of the Year category for the second year running, and are hoping for a place in Large Salon of the Year like last year as well.
Rebecca’s long-term ambition for the business has always been to take the nkd ( ) brand national, but having had two children since the salon opened, plans were put on hold and the team focused on building the success of the Nottingham site. However, eight years on and Rebecca and her team are one step closer to their national dream by opening a second site in the bustling St Martins Square in Leicester city centre.
As well as offering fantastic-quality waxing to the people of Leicester, this new salon will also generate job opportunities for beauty therapists and support staff from the surrounding area.
Rebecca is an extremely-motivated businesswoman and revealed one of the innovative ways in which she is seeking to encourage and inspire employment in Nottingham and Leicester. She said: “With the second salon opening, we’re thrilled to also be launching a new initiative. We’re always on the lookout for passionate and talented new therapists who can add their knowledge and skills to the existing team, as well as strong support staff to help run areas such as Front of House and back office.”
“With this in mind, every other month we will be hosting an open recruitment day which will allow anyone interested in a career with nkd to come along and chat to me and my top management team in an informal and non-pressured environment. At these open recruitment days, we’ll potentially be on the lookout for all types and grades of staff, from apprentice beauty therapists, existing therapists, receptionists and administrators, right up to Salon and Area/Regional Managers. The bottom line is that nkd is a rapidly-expanding company and we’re trying to the find the very best people to join us in all areas of the business and be part of our growth story.”
nkd’s new Leicester salon will open in style with an exclusive invite-only VIP launch party on Thursday 12th October and will be attended by press thanks to the salon’s new PR firm Champions (UK) plc. Rebecca’s drive for growth is further reinforced by her decision to outsource the salon’s PR activity and with Champions (UK) plc being one of the UK’s most reputable brand agencies, Rebecca and the nkd ( ) team are firmly on the path to national success.
Bookings are now being taken for the Leicester salon, with all treatments booked before 5pm on Thursday 12th to a 50% discount using the code 50%-CH.*
For more information and to book, please visit www.nkdwaxing.com/leicester or call 0116 430 0335