INNOVATIVE NEW STYLE SEEKER TOOL LAUNCHES IN LEICESTER’S HIGHCROSS WITH LIVING MANNEQUINS IN CENTRE

INNOVATIVE NEW STYLE SEEKER TOOL LAUNCHES IN LEICESTER'S HIGHCROSS WITH LIVING MANNEQUINS IN CENTRE

We all have that favourite jacket or perfectly fitting pair of jeans we’d love to keep in our wardrobes for the rest of our lives. But it seems almost half (43%) of those from Leicester are confused about how long they can get away with wearing some of their beloved garments, new research from Highcross shopping centre has revealed.

With that said, the national survey of 2,000 shoppers commissioned by Highcross owners Hammerson, also found that 70% of national respondents said someone can be fashionable at any age and 90% said they would wear whatever they want regardless of what others think.

Style Seeker
High Cross, Leicester.

The results follow the launch of the Style Seeker app from Highcross shopping centre, which uses artificial intelligence technology to help shoppers find clothes they have spotted on the high street, social media or in a magazine.  To launch the app, ‘living mannequins’ took over the centre to surprise and delight shoppers, coming to life when people paused to look at them and telling shoppers about the app.

App users are able to take photos of fashion items, or upload saved images from their phones, to locate similar clothing products available in retail stores in Highcross. The app searches by colour shape and patterns, once the user has selected the desired product, the app then provides a map that guides the user to the store if they are physically in centre.

Sam French, Marketing Manger at Highcross said: “Style Seeker is the perfect accessory for people who get struck down by style inspiration in the street – and truly love the art of shopping.

“As well as being easy to use, it caters to every budget. Clothing from fashion weeks and couture shows is filtering down into high street shops quicker than ever before – and this functionality makes sure you never miss a trend.”

The development comes after latest mobile trends* show that nearly four in 10 people search only on their smartphones, proving that more searches happen on mobile than on computers or tablets and that people require answers at their fingertips.

Style Seeker is available within the Highcross PLUS app now, available for both iOS and Android users. For more information, please visit https://www.highcrossleicester.com/