Leicester’s ‘The Sound House’ Named in UK’s Top Statement Walls
B&Q worked with a panel of interior influencers to identify the nation’s favourite walls revealing Leicester’s The Sound House artrwork by Alex Rubes to be in the UK’s top six.
Big Ben and Stonehenge are taking a back seat as queues form outside the UK’s coolest ‘new’ landmarks. Brightly painted exterior walls around the UK, dubbed ‘statement walls’ or ‘colour walls’, are becoming a magnet for social media stars as they flock to take their picture in front of these new-found Instagram landmarks.
The UK’s leading home improvement and paint retailer, B&Q, commissioned consumer research into the colourful new trend. The research found a quarter (25 per cent) of Brits under 35 admitted to taking their own statement walls selfies and a further third (33 per cent) would do so if they had a chance. In fact, 29 per cent of the nation has admired and interacted with statement wall photos, including a whopping 55 per cent of 18-24 year olds.
Handily for the 1 in 5 people who don’t know where to find a statement wall (20 per cent) and the 28 per cent waiting to see a really cool wall to inspire them, B&Q have gathered influencers perpetuating the trend to reveal the locations of the UK’s top colourful walls so that others can follow in their footsteps.
Leading interiors influencer, Geraldine Tan, who boasts more than 226,000 followers on Instagram, voted Buxton Street Gate as her favourite wall top statement wall. Meanwhile, Gloucestershire duo Jess & Emily, who have 24,800 followers on their joint Instagram, put their success down to the aesthetics of walls found in places like Portmeirion, a tourist village in Gwynedd, North Wales.
The UK’s top statement walls, as chosen by B&Q’s panel of influencers include:
Commenting on the trend, influencer pair Emily Pettiford and Jessica Turley said, “We are huge fans of brightly coloured walls, both inside and outside the home. They can be fairly simple to create yet have a huge impact on any blank space. Not only this, they create the perfect backdrop to your social media posts and will give your friends’ newsfeeds an instant pop of colour.”
In a bid to encourage home improvers to bring the bold style of now popular statement walls inside, B&Q have teamed up with the colour matching experts at Valspar to create a range of paint palettes inspired by the UK’s top ten statement walls.
Iain McColgan, Category Director at B&Q UK & Ireland added: “We Brits do tend to err on the side of caution when it comes to picking a paint colour, but this vibrant trend is giving people the confidence and inspiration to rethink their relationship with colour in the home. At B&Q, we pride ourselves on being the home of brilliant solutions and our new Statement Wall inspired palettes will encourage people to find inspiration from the world around them, where Valspar’s colour matching technology can create any colour to help cleverly personalise the home.”
For more information about B&Q please visit www.diy.com/aboutus