‘Selfridges of sport’ set for old BHS site

‘Selfridges of sport’ set for old BHS site

Sports Direct’s Mike Ashley is taking over the entire 100,000 sq. ft. BHS building in Gallowtree Gate for a new retail concept bringing together Sports Direct alongside its fashion brands USC and Flannels. USC sells branded men’s and women’s clothing, including Boss, Calvin KIein, DKNY and Lacoste. The more upmarket Flannels sell luxury brands including Gucci, Vivienne Westwood, Dolce & Gabbana and Valentino. Mr Ashley plans to use the basement for his gym business Everlast Fitness Clubs, with membership starting from as low as £5 a month.

 
Mr Ashley revealed his grand vision for Sports Direct in December, when he said: “We continue to elevate our sports retail proposition for our key third-party brand partners and customers, as we progress towards our medium to long term goal of becoming the “Selfridges of sports retail”. His vision is to offer customers the biggest brands in sportswear; sports equipment and fashion all under one roof.

Work started on the conversion of the Gallowtree Gate store about 10 days ago. It has been vacant since BHS collapsed last year with the loss of 47 jobs. The building was marketed by Savills, which had previously suggested it could be subdivided into smaller shop units to make them more attractive in terms of rent and business rates.