New Beauty And Grooming Studio Opens in Superdrug Fosse Park
The first of Superdrug’s Beauty Studios has opened in Leicester’s Fosse Park store offering customers a barber shop, hair salon, nail bar, waxing treatments, spray tanning and piercing, each area manned with fully trained therapists who have been specially recruited for the new area.
Superdrug already shapes over a million brows a year in its existing network of over 200 Brow & Lash Bars and this new beauty services offer takes a head to toe approach, not just offering individual treatments but packages which offer customers the chance to have a full makeover.
The Hair Salon offers a full menu of services including styling, cuts and colour from the TIGI-trained team, with prices starting at just £15 for a cut and £60 for a full head of highlights.
The first Superdrug Barber shop offers men’s grooming station, including wet and dry shaves, as well as men’s hairstyling and colour treatments. The team has been trained by WAHL, with services starting at £8 for a beard trim.
Jerry Walkling, Superdrug Sales Operations Director, comments: “Our Brow & Lash Bars have been a huge success and the launch of our new Beauty Studio format takes this fast accessible beauty approach to the next level.
“We’ve taken our Fosse Park store which opened last year to create this new beauty services format on the mezzanine area. We’re incredibly excited about the opportunities this enhanced service menu offers to customers to come into store and have a true Superdrug head to toe makeover.”
Currently Superdrug offers Orly Nail Bars in 63 stores, Brow & Lash bars in 282 stores and Waxing in nine stores. The retailer plans to follow the opening of Superdrug Beauty Studio in Fosse Park with more stores offering the full beauty and grooming approach planned for the future.
Fosse Park, Superdrug Unit 5b, Leicester, LE19 1HX, United Kingdom
01162 893 950