House of Fraser Christmas Advert has arrived!
Exclusive! The first of the retail Christmas Adverts has arrived and its a good’un from House of Fraser.
House of Fraser Christmas campaign ‘Christmas is Coming For You’ celebrates the anticipation before Christmas and the festive whirlwind that envelopes you when it arrives. The commercial is set to a cover of the Delfonics ‘Ready or Not’, sung by award winning singer/songwriter Laura Mvula. House of Fraser yet again eschews traditional Christmas iconography for a more subversive and stylish take on the season.
Set to the iconic song ‘Ready or Not’ by award winning British artist Laura Mvula – originally written and recorded by The Delfonics in the 1960s and later sampled in the 1990s by the Fugees – the soundtrack is sure to resonate with multiple generations. Laura debuted ‘Ready or Not’ on the Strictly Come Dancing Halloween special on 30th October.
Laura Mvula commented: “I’m so excited to be involved in the House of Fraser Christmas campaign and to have had a chance to record Ready Or Not. The Delfonics and the Fugees made Ready Or Not such an iconic song so to take it on and add a Christmas vibe was daunting but great fun.”
An army of strong and confident dancers are seen in a host of subversive Christmas settings including an opulent dining table in the sky, playful giant chess pieces and an abundance of angular white blazing Christmas puddings. Each scene challenges the usual festive clichés and is underpinned by a sense of excitement and an abundance of style.