In Another Place: 10 billboards, 10 places, 6 weeks… Extraordinary art in ordinary places

In Another Place is a ground-breaking region-wide collaboration of ten venues with one collective aim: showcasing stunning pieces of art to new audiences.

Breaking down the barriers of art, a variety of arts organisations across the East Midlands have commissioned artists to create an original piece of artwork displayed on billboards in diverse locations; (art where you wouldn’t normally see it). Transforming these everyday advertising spaces into a vibrant display across the region.

From industrial estates and high streets to residential areas and shopping centre car parks, the artists’ billboards are something that thousands of residents across the East Midlands can stumble across at any time.

In Another Place is encouraging members of the public who feel inspired by their local billboard to seek out others across the region and a map will be provided in the project brochure for people to trace their route across the region.

In collaboration with Contemporary Visual Arts Network East Midlands, the following organisations are participating in the project:

Attenborough Arts Centre
Gunby Hall
Leicester Print Workshop
New Art Exchange
NN Contemporary Art
The Collection
UK Young Artists

Alongside the billboards, each participating venue will be delivering a range of activities for the In Another Place public programme, including talks, family workshops and exhibitions. Details of each venue’s activities can be found on the website, details below.

Elizabeth Hawley- Lingham, Director of CVAN East Midlands, said: “In Another Place is a celebration of the flourishing and lively visual arts habitat that exists in the East Midlands and a recognition of the quality and breadth of visual arts activity with which the region is brimming.”

She continued- “Our venues produce and present exceptional exhibitions and events and work with talented and innovative artists. They explore widely diverse themes and create inspiring opportunities for people to get involved but are challenged by a lack of awareness or the impression that they are ‘not for us’. With this bold and vibrant display of art on billboards and a rich programme of corresponding exhibitions and events, we hope to present a unified voice for the visual arts community and raise the profile of what they do, with which to enthuse, entice and enrich audiences.”

Amartey Golding who has been commissioned by Attenborough Arts Centre for their billboard said: “I jumped at the chance to be involved with ‘In Another Place’ because it is so important to let people know that great work is being made and it’s being made for them! I would love it if our billboard made even one person, who wouldn’t usually go to an exhibition, come to see the work and feel as though it was a space that they belonged in.”

To find out more about In Another Place, the participating venues and how to get involved, visit
Location of venue billboards

Attenborough Arts Centre: Leicester Rd/King St, Loughborough
Backlit: Nottingham Ice Stadium, Lower Parliament, Nottingham
Gunby Hall:
Glasshouse Street/Perth Street, Nottingham
Leicester Print Workshop:
Asda, Leicester Road, Leicester
New Art Exchange:
Radford Rd, Nottingham
NN Contemporary Art:
St James Mill Road, Northampton
Ilkeston Road/ Balfour Road, Nottingham
QUAD: London Road/Bateman Street, Derby
The Collection: North Street/New Street, Gainsborough
UK Young Artists: Gregory Boulevard/ Radford Rd, Nottingham

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