The 7 Wonders Of PR By FU Media
Who We Are
FU Media is a boutique-style PR & Marketing consultancy with a strong commercial edge. In short, we create new customers for you, by creatively telling your story. We specialise primarily in the lifestyle industries – including fashion & retail, hair & beauty, lifestyle & fitness, homes & interiors, hotels and hospitality – but also have a strong track record in B2B. FU Media provides you with the expertise, contacts and resources to ensure your company is reaching its business objectives and helping you grow your reputation. Our background is in sales, journalism and e-commerce, so we can market your business in a way that will appeal to both consumers and businesses, old and new. FU Media is the sister company of the hugely successful dluxe LEICESTERSHIRE & RUTLAND, dluxe BIRMINGHAM & SOLIHULL and iconic SIXTYNINE degrees magazines. We are unique, therefore, in being able to give you guaranteed coverage from the get-go making your investment with us a sure-fire winner.
The Seven Wonders Of PR by FU Media.
#1 Traditional Press Outreach
We have extensive connections to local and national press, and can ensure that your story or pitch reaches all high profile channels from newspapers to magazines, radio to TV and everything in between. We’re built from a team of journalists so we know exactly what makes the perfect pitch to gain coverage in the dailies, weeklies and monthlies!
#2 Digital Press Outreach
There’s a big wide world out there and we know it’s hard to navigate sometimes. We work with local and national digital press, national websites and blogs. We have great relationships with online editors and bloggers and will make sure your name and brand is getting out onto the internet, whether it be for direct sales or brand awareness exercises.
#3 Events & Exhibitions
We can help you put together a fantastic event or exhibition and will either advise from the start, hold your hand all the way through, or organize and orchestrate it completely. We have 16 years worth of contacts and the widest database known to the Midlands, so whichever industry or market you want to target, we can help. From sourcing venues, music, goodie bag inclusions, raffle prizes, catering, models and much more, we pride ourselves on the quality of our events, and our current clients will happily testify to that! We can even create bespoke lists of individuals or press you want to invite to your establishment, whether you’re a restaurant, fashion designer, pottery maker or anything else, and ensure they come, ready and eager to hear all about you.
We can be your eyes and ears, sniffing out opportunities wherever we can. Whether we’re representing you and your business at an event, or connecting you with like minded people and networking groups, we’re in the know when it comes to creating a noise around you and your brand, and sometimes all it takes is an introduction to the right person!
#5 Lookbooks & Photoshoots
Having worked on our sister titles SIXTYNINE Degrees and Dluxe Magazine, we know what makes a good lookbook or photoshoot. We can help source location, photographers, extra accessories, props, models and more, and will even send out your lookbooks and images to the relevant press after it’s all done. We can help with the styling, advise on the editing and ensure your final images are story worthy in themselves!
#6 Social Media
Social media is a personal passion of ours and we’re pretty darn good at it. Whether you want to increase engagement, followers, direct sales, awareness or all of it, we’ll help you with a strategic social media plan. We work across Facebook, Twitter, Instagram, Pinterest, Google+ and we can advise on the visual social media channels like YouTube. We can either start from scratch or manage your existing channels and provide you with reports on how we’re doing and who we’re hitting. We can also use social media to talk to companies you want to cross-market with and communicate or promote any content, blogposts or discounts/vouchers you want pushing out.
#7 Content & SEO
We’ve been in publishing for years, and own three magazines so we’re confident we can come up with news worthy press releases. We can also put together engaging, interesting and relevant copy for websites, brochures, lookbooks, menus and any other marketing material. What’s more is that we understand how SEO and Google works, so we can work with you on targeting specific keywords you want to be found for. We can also reach out to relevant online publications and pitch stories on your behalf for even more exposure.
If you want to find out how our Seven Wonders Of PR can work for you, then call us or email us for a free review of your current (if any!) PR & Marketing strategies and we can work from there.
LCB Depot, 31 Rutland Street, Leicester LE1 1RE
Kevin Urquhart – [email protected]
Sarah Potter- [email protected]