Waxing Brand With Naked Ambition Gets One Of The UK’s Oldest Cities In The Buff.

Waxing Brand With Naked Ambition Gets Cities In The Buff.

Red Leicester cheese, Melton Mowbray Pork Pies, Leicester Tigers, a Premiership-winning football club, Walkers Crisps, the Space Centre and Richard III- Leicestershire is home to some of the UK’s most recognisable brands, traditions, products and teams. Now, premiere beauty chain nkd ( ) waxing has stripped the region down to its bare essentials ahead of a new branch opening in Leicester city centre.

An independent beauty brand renowned for providing high-quality waxing treatments, nkd ( ) aims to take the sting out of intimate waxing for both women and men. Coming off the back of the success of its existing Nottingham city centre salon, nkd is now launching in the sought after-area of St Martins Square in Leicester.

To promote the launch, nkd has produced a selection of cheeky yet tasteful images that show Leicester’s best bits in a whole new light.

The images mimic the brand’s own tongue-in-cheek tone, which utilises beavers, pussy cats and cocks (of the poultry variety) to put a unique stamp on a sector that sees the average British women spend around £1,352 a year.*

But waxing isn’t just for ladies- nkd sees a steady stream of male clientele, reflecting the growth in the male beauty market. Recent surveys have shown that 13%** of men claim to be inspired by celebrities for male grooming, so the smooth chests of David Beckham and Leicester’s very own Jamie Vardy could have a lot to answer for when it comes to the popularity of male waxing.

Rebecca Dowdeswell established nkd ( ) waxing in 2009 and is excited be one step closer to national domination by getting Leicester naked.

“Let’s be honest, intimate waxing can be a subject area that can cause some nervous giggles and red cheeks, but it doesn’t need to be that way. Just like our images, we want to show people that intimate waxing doesn’t need to be embarrassing, uncomfortable or lewd- it can be fun, cheeky, and totally innocent.

“Leicester has a thriving student population, increased tourism and fantastic transport links and we are thrilled to be part of one of the country’s brightest cities. Some of the country’s best-known and well-loved brands have their home here, and it’s exciting to think nkd is joining the ranks of Walkers and LCFC.”

Alongside its penchant for suggestive imagery, nkd has been recognised at the Professional Beauty National Trade Awards for several years, and has just secured a spot in this year’s finals.

nkd ( ) waxing will open the doors to its brand new Leicester salon in St Martins Square at 9am Friday 13th October and is offering 50% discount on all treatments booked before the launch date using the code 50%-CH.****

For more information and to book, please visit www.nkdwaxing.com/leicester or call 0116 430 0335.