Annie Mac Backs Equalising Music Pledge

One of the UK’s leading music tastemakers, Annie Mac has been appointed to spearhead the Equalising Music Pledge, challenging everyone in the music industry to do one significant thing for gender equality in 2019.

The Equalising Music Pledge is the latest move by Smirnoff Equalising Music, a three-year, global, multi-million pound campaign to accelerate gender parity in the music industry.

Endorsed by the PRS Foundation’s influential Keychange initiative and supported by Coda, Equalising Music is calling on everyone in the music industry to take direct action on gender equality, with Annie Mac challenging the industry at large to do one thing in 2019 to make music a more equal place through the Equalising Music Pledge.

Commenting on the launch, Annie Mac said:

“I am delighted to be teaming up with Smirnoff Equalising Music and PRS Foundation’s Keychange to head up the Equalising Music campaign. Together we have the tools and the reach to make a real impact here in the UK. The music industry is still embarrassingly lopsided when it comes to gender parity. We are all acutely aware of the enormous contribution women make to this business, and yet there’s still so much work to be done to ensure they’re embraced and championed, both in front of and behind the scenes. Contributing towards trying to change this is something I personally feel passionately about, and I’m genuinely excited to see the future impact women of all ages will have on the unchartered territories of this rapidly changing industry.”

Since Smirnoff first launched Equalising Music in 2017, there has been a growing response to the vital need for inclusivity and representation for women both on stage and behind the scenes.

The music industry is beginning to take action against long-embedded, industry-wide inequality and initiatives like PRS Foundation’s Keychange have fuelled a growing awareness of the issues women face and driven affirmative action, empowering women to transform the future of the music industry and persuading more than 150 festivals to fulfil a 50/50 gender balance across their lineups.

Whilst progress across the industry is encouraging, lack of diversity is still an industry-wide problem. Only 17% of PRS for Music’s registered songwriters are female, the gender pay gap at major music companies averaged at 30% and only 15% of labels are majority owned by women. With some way to go before women are afforded the same opportunities as their male counterparts and artists are no longer talked about in terms of their gender, this next phase of the Equalising Music initiative encourages everyone – from club and festival bookers to artists, industry leaders and music fans –  to step up and do one thing to ensure a gender-balanced future.

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