It’s Beginning To Sound A Lot Like Christmas!
It seems only a few weeks ago supermarkets were encouraging us to enjoy a BBQ in the summer sunshine, and bars were enticing us in with the promise of refreshing gins and cool shady beer gardens. Suddenly, the shelves are now heaving under the weight of seasonal tubs of chocolate, and the bars and restaurants are encouraging Christmas bookings with a tinsel adorned tree and fairy lights.
Yes, festive season planning is in full flow, and whilst many businesses are busy organising décor, promotions and the staff party, they should also be turning their attention to their musical playlist.
WHAT DOES THE PERFECT FESTIVE PLAYLIST SOUND LIKE?
Well judging by the charts and downloads over the past 15 years it seems most of the UK like the sound of Christmas long past. In the official chart of the 20 best-selling Christmas songs, only two were released post-2000! The decades ranging from the 60s to the 90s are split fairly equally, with Band Aid’s Do They Know it’s Christmas (the 1984 version) unsurprisingly at No. 1*.
Does this reflect your clientele though? Are they likely to enjoy stepping back in time and remembering the year they didn’t get that must-have toy, yet their best mate did? Maybe your customers are hoping to escape the merriment, and that all important last-minute present shopping for an hour, and enjoy a warming hot chocolate or a chilled beer! The key to a great playlist is knowing, and understanding, your audience and what they want.
Come Christmas Eve however, you could always embrace the nostalgia, crack open the minces pies and have a full on sing-along to Fairytale of New York! Then again, you could always sneak in the 2009 Christmas No. 1 – from Rage Against the Machine. The choice is yours!
Whatever your musical playlist selection is this year, make sure you have TheMusicLicence from PPL PRS. One Contact. One Invoice. One licence.