Jack Daniel’s Announces Birmingham Band Peace To Play Intimate Homecoming Show


Jack Daniel’s today announces a new partnership with the Music Venue Trust, to host an intimate homecoming gig featuring Peace at Birmingham’s own Sunflower Lounge on April 9th.

Continuing the brand’s ongoing support for independent music, 100% of the ticket price will be going to the Music Venue Trust, a charity created to protect the UK live music network by securing the long-term future of iconic grassroots venues.

Over the course of two critically-acclaimed albums, Peace have firmly established themselves as a huge draw on the live circuit.  Another exciting chapter will be added to their story with the imminent release of their new album ‘Kindness Is The New Rock And Roll’.

  Peace honed their sound in Birmingham, where they’ll play the Sunflower Lounge. Inspired by the grit and glamour of New York dive bars, the Sunflower Lounge has been showcasing the best underground, breaking and local talent since 2002.

Bringing the band back to their hometown, the show will be a rare opportunity to see one of UK’s hottest indie rock bands playing to 100 people in the city that made them.

 The gig is part of a three date, mini-tour this April which includes Circa Waves at Liverpool’s EBGBs (5th) and Band of Skulls at Southampton’s The Joiners (25th).  Jack Daniel’s recognises the importance of where you come from; every drop of Jack Daniel’s is made in Lynchburg Tennessee, the birthplace and centre of its distilling tradition for over 150 years.

Tickets for the show go on sale from midday Friday 2nd March and will be available from here.

Mark Davyd, CEO of the Music Venue Trust, commented;
“We’re thrilled to extend our partnership with Jack Daniel’s with these fantastic Homecoming shows which are a vital part of the nationwide Fightback by grassroots music venues, artists and audiences. Working together we can stop closures, secure a long-term future for venues, and start to improve Britain’s grassroots circuit.” 

For the latest updates and information please check the Jack Daniel’s UK Facebook and Twitter pages @JackDanielsUK