Make Up Matters! The Nottingham based brand becoming MUA’s staple

Fast becoming the go to product line for MUA’s across the globe, if you’ve seen an amazing graphic liner with popping colour – chances are it’s Nottingham based Depixym.

Launched by Victoria Feebery and Alice Rhodes who met sourcing and developing cosmetic ranges for Boot’s own brand ranges including Soap and Glory and No7, Depixym launched the range of 20 Cosmetics Emulsions last June to break through the bullshit of the beauty industry, with ONE product (in 20 shades) which can be used anywhere, anyway by anyone.

Want that perfect shade to match your outfit? Mix it yourself – don’t go buying a product for one night only. Designed to save shoppers money and reduce the amount of plastic waste from packaging, the Depixym range has been designed to be used by everyone, for Him, for Her, for Them. It’s also vegan, cruelty free and with twice as much product in every recyclable pack than most other brands (so you buy less frequently and create less waste), what’s not to love?

Each tube comes with a mixing pan and stick, so you mix up your desired shade and create everything from a soft everyday glam with the beige and browns or dream up an insta-worthy bright look with the neons and brights.

Priced from just £18 from

Photos: Saul Morgan

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