The Art of Wearing Perfume Well

There is something very appealing about a gentle waft of a fine fragrance when someone walks past. Not too over-powering, just a signature smell that stimulates that senses.

But there is an ‘art’ in wearing perfume well, according to Jonny Webber from www.perfumedirect.com who offers this advice on how to make a perfume last longer on the skin:

Choose the right strength of perfume for you 

Fragrances are created by mixing perfume oil with alcohol. The strength of a perfume refers to the concentration of fragrance oils in the bottle. The strength can also have an impact on how long the fragrance is likely to last.

  • Eau de Parfum (EDP) is usually the strongest, with between 10-20% of perfume oil. Fragrances of this type usually last around 8 hours.
  • Eau de Toilette (EDT) has a medium-low scent concentration with 4-10% Perfume oil Generally, these fragrances will last somewhere between 4 and 7 hours.
  • The least strongest is an Eau de Cologne or an Eau Fraiche, with around 1-3% of fragrance oil and only lasts around a couple of hours. This is perfect for those who don’t want a heavy scent!

No strength is better than the other; it is very much dependent on personal preference and can be handy to understand in order for you to choose the right fragrance for you.

Prepare the skin

Perfume can last longer on moisturised skin, so a complimentary body lotion (or fragrance-free moisturiser) applied first can help to maintain the scent’s release for longer. Vaseline on pulse points before applying perfume is another top tip. The oily base helps to retain the fragrance for longer.

Spritz don’t rub

To preserve the perfume, and make it last longer on the skin, spritz both wrists lightly and let the liquid sink in. Rubbing your wrists together heats up the skin which naturally changes the aroma of the scent and in fact decreases its longevity.

Apply to pulse points on the neck and inner elbows for additional perfume power. Try to not cover with clothing or spray clothing as this doesn’t allow the perfume to develop as it does on the skin.

Don’t douse

If you’re thinking of spraying your perfume into the air and walking through it, almost creating a fragrance mist to douse yourself, it can actually have the opposite effect. You might be wasting more perfume than you end up wearing, and by following this method your skin doesn’t actually come into direct contact with your chosen fragrance. It is best applied by spraying the perfume or aftershave straight on to your skin. Some of the best places for application include wrists, the inside of your elbow and even behind your ears!

 Keep cool

As you sweat the natural oils of the skin can breakdown perfume faster, so it won’t last as long.

Keep topped up

A great idea is to buy a perfume gift set that has a full size bottle as well as a smaller, handbag size to keep perfume topped up in the day. Apply as needed and based on the strength of perfume choice.

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