Beauty Giant Morphe to open its first store outside of London in Birmingham

Morphe to open its first store outside of London in Birmingham

U.S. beauty giant, Morphe, will open its second store in the UK this year at Birmingham’s premier shopping destination, Bullring & Grand Central.

The store at Bullring & Grand Central will feature many exciting aspects, including curated picks of featured best-sellers, influencer favourites and collaborations. Customers will also be able to get expert advice from Morphe’s certified Beauty Advisors.

Michaela Moore, General Manager at Bullring & Grand Central, commented: “This is another first for Bullring & Grand Central, but also for Birmingham. This leading US beauty brand, which currently only has an online presence here in the UK, fully recognises the value flagship destinations play in developing both brand profile and sales and we are looking forward to working with Morphe to support a successful UK launch and provide our customers with an even greater beauty offering.”

39A Palette

Mark Spillman, Morphe Regional Manager EMEA, commented: “We are excited to open our second Morphe UK store at Birmingham’s leading retail destination. Having received an overwhelming response from UK customers ordering our products online, the Bullring is the perfect destination for our loyal customers to visit, experiment, and enjoy the full assortment from our growing brand.”

Morphe is known for its full spectrum of professional quality tools and makeup plus other Morphe family brands, such as Jeffree Star Cosmetics. Morphe products include more than 300 brushes and highly coveted palettes, featuring influencer collaborations such as the best-selling Jaclyn Hill Eyeshadow Palette. Established in LA in 2008, the U.S. beauty brand is recognised by beauty bloggers as the ‘beauty brand created for the creators’.

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