Brand-new, State-of-the-art Fitness Studio arrives in Birmingham
A brand-new, state-of-the-art fitness studio with a ‘high-end nightclub vibe’ has arrived in Birmingham, offering locals a unique workout experience right in the heart of the city.
The contemporary boutique studio, BLAZE by David Lloyd Clubs,, is the brand’s first stand-alone boutique studio in the UK. The concept follows the huge success of BLAZE Studios within David Lloyd Clubs which have been rolled-out in 64 Clubs across the UK and Europe over the past two years and now enjoy a cult following amongst members.
The new, flexible, pay-as-you-go studio offers dynamic and fast-paced HIIT (high intensity interval training) full-body workouts combining combat and mixed martial arts with intense cardio and strength training – all led by ‘rock star’ instructors and synced to high-energy music, specially curated for the classes by BLAZE’s exclusive music curator, ‘Dax’ plus cutting-edge light effects. HIIT is known to be the most effective way to exercise and keep the heart fit and conditioned.
To keep participants motivated and energised, the studio changes its workouts on a daily basis, and integral to the experience is the use of the innovative Myzone wearable heart rate system enabling exercisers to track their progress in real-time, enjoy an element of ‘gamification’ and achieve their personal best.
Located on Cornwall Street in the centre of Birmingham’s business district, BLAZE by David Lloyd Clubs offers a fresh and contemporary space for workout fans, with sleek, modern interiors, contemporary changing facilities, showers and lockers, and a capsule fitness retail space – all under one roof.
A smoothie bar offers a range of post-workout protein smoothies including ‘The Bull’, the ‘Floozie in the Smoothie’ and the ‘Cornwall Sweet’, all featuring protein whey combined with a range of fresh and healthy ingredients – from spinach and flax seed to blueberries and bananas.
The studio’s retail space stocks a range of activewear from Swedish total wellness brand, Casall, with its consciously designed collection in sustainable and technical materials, specifically made for HIIT concepts like BLAZE.