Luxe beauty brand Pat McGrath Labs arrives at Selfridges Birmingham
The world-renowned legendary make-up artist and beauty supremo Pat McGrath’s luxe make-up collection which is exclusive to Selfridges has arrived in the Birmingham store.
Pat McGrath is an in-demand artist who conceptualises and creates the beauty looks for more than 60 ready-to-wear and couture shows in Milan, Paris, London and New York for the world’s most prestigious luxury brands and designers, including: Prada, Gucci, Lanvin, Versace and Alexander McQueen.
When she launched Pat McGrath Labs Stateside in 2015, it was an immediate success, with lines selling out in minutes. Earlier this year, the British trailblazer brought her collections to the UK, exclusively to Selfridges. The Bullring department store will be the only place in the city to buy her richly formulated lipsticks, eyeshadows, pencils and mascaras, flawless foundations in 36 shades, and brushes.
The collection includes EYEdols shadow (£23 for a single colour), which is packed with smooth pigments for pure colour and easy blendability. Available in matte, metallic and shimmer, these lavish colours will create the perfect eye.
Eye palettes include Subversive (£30), which comprises five vibrant colours; Mothership Submersive mini eyeshadow palettes, (£50 for six colours) available in vivid violets, velty plums, golden hues, taupes, bronzes, charcoals and fiery copper to make the eyes shimmer; and the ultimate Mothership palette (£115 for 10 colours) means there’s never an excuse not to have a dramatic look.
Complete the perfect eye look with Fetisheyes mascara (£26) in Xtreme Black, which lifts, lengthens and builds dramatic lashes, while the PermaGel UltraGilde pencil (£23) or the Perma Precision liquid eyeliner (£26) can create winged, smoky, and classically defined eye.
For kissable lips, Pat McGrath Labs presents Lust Lipglosses. Available in a mini set of three in either warm or cool shades, they combine beautiful colour with unbelievable lustre and shine (£33). Full size single Lust Lipglosses are also available (£25).
For a modern and matte finish, Pat McGrath’s MatteTrance lipsticks (£35) provide opaque colour in a lightweight veil, while LuxeTrance lipstick (£35) provides rich hydration and a deep, saturated colour. For multidimensional shine, the BlitzTrance lipstick (£35) is ideal, while the Lip Fetish lip balm (£35) can be used as a daily balm and luxe leave-on treatment.
Flawless skin is achievable, thanks to the collection’s luxe Sublime Perfection Foundation (£60, 35ml), which is easily matched to any skin tone. Use it with Sublime Perfection Primer (£52, 30ml), which refines and smooths the skin, and finish with Sublime Perfection Setting Powder (£50), which gives a soft-focus effect that visibly blurs fine lines and imperfections.
Beauty lovers can book a range of treatments / masterclasses with the Pat McGrath Labs make-up artists at Selfridges Birmingham. The sessions, which focus on eyes, lips and skin, include how to perfect the winged or smoky eye, create a runway pout, and how to prep, prime, perfect and set the skin with the Sublime Perfection system.
The treatments last from 45 – 60 minutes and cost between £30 and £60 – redeemable against any products bought on the day. There is also a complimentary 15-minute shade-matching session for the Sublime Perfection Foundation. For full details visit: https://bookings.selfridges.com/selfridges-beauty/new_booking.html?companyId=37315#/multi_service_select