Selfridges Birmingham Bull Has Been Given a Make-over!

After a 13-year-long reign in Selfridges Birmingham, the infamous Jelly Belly bull has been given a make-over!

In celebration of Selfridges’ major new sustainability initiative, Project Earth, the iconic in-store bull has been upcycled and upgraded with a newer, sleeker style that’s just as sweet.

The transformation features the recognisable Selfridges yellow colour and is already catching the attention of customers as they experience the many exciting changes in line with Project Earth across each shop floor.

If you’re missing the eye-candy, you can treat yourself or a friend to the 50 classic and delicious flavours at and instore at Selfridges Birmingham.

To learn more about Project Earth and how you can help co-create change and change the way we shop click here
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