Super Socks hot-foots it in to Selfridges Birmingham

Summer is unfortunately over, the clouds are grey, however Selfridges Birmingham is here to save the day…with colourful personalised socks!

Solihull-based Super Socks, the UK’s market leader in personalised socks, officially launched its first pop-up retail outlet in Selfridges Birmingham, giving customers the chance to buy fun stocking fillers just in time for Christmas.

Launched by Solihull entrepreneur Charlie Rodman in November 2017, Super Socks prints photographs of faces – from your mum to your best friend or even your cat or dog – on premium-quality poly-cotton socks.

There are more than 500 designs to choose from – and the success of the online business has seen it despatch more than 100,000 pairs of socks in two years.

Charlie, aged 27, said: “We’re excited that Selfridges Birmingham will be our first in-store retail experience. Customers will be able to choose their favourite design, upload their chosen photo and have a pair of unique socks in their hands in just 30 minutes.”

For the Selfridges Birmingham pop-up, Super Socks will have more than 300 different designs to choose from, including a number of unique Brummie illustrations, plus iconic designs from global franchises such as Batman, Superman, Lord of the Rings and Looney Tunes.

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