The Ordinary launches at Harvey Nichols

The Ordinary – renowned for its dedication to transparency in skincare and honest pricing – has launched at Harvey Nichols Birmingham.

The cruelty-free collection boasts foundations, serums, primers and complexion saviours with prices starting from just £2.75.


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With the maxim “clinical formulations with integrity”, The Ordinary strips back unnecessary packaging in favour of cruelty-free, high-performance products.

The team behind the brand specialise in biochemistry to create pioneering skincare contains innovative ingredients. All products are vegan-friendly and are free from parabens, sulphates, mineral oil, animal oils, coal tar dyes, formaldehyde and mercury, and are not tested on animals.

The Ordinary is available now from the Beauty Hall at Harvey Nichols, The Mailbox.
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