Midlands’ bloggers take over intu Derby

Midlands’ bloggers take over intu Derby

The biggest Midlands’ bloggers are heading to intu Derby, as part of the centre’s ‘Welcome to our World’ online takeover.

Curating the best fashion looks using this season’s top trends from the likes of Zara, Cath Kidston and Monsoon, delicious recipes featuring Carluccio’s and Lakeland, and stylish interiors makeovers featuring Marks and Spencer and Next, shoppers can get retail and leisure inspiration through the eyes of seven well known influencers from across the region.

The ‘Welcome to our World’ takeover aims to showcase the world of intu Derby, through the lens of seven different Midlands based bloggers as they explore the centre. Each influencer will experience intu Derby and all that is has to offer, sharing the best of the centre on their blogs and social media channels.

Content will also appear on the intu Derby website with bloggers taking over the centre’s own Instagram feed as part of their collaboration.

Kicking off the takeover, lifestyle and interiors guru, The Green Eyed Girl, has showcased her top picks for the home and garden this season, with must-haves from Next, Lakeland and Marks and Spencer Home.

Award-winning mummy blogger, Brummy Mummy of 2 is enjoying a family day out at intu Derby, searching for the best buys for mums and sharing her favourite ways to keep the children entertained.

Heading into centre for the ultimate girls’ day out, fashion, beauty and lifestyle enthusiast It’s Little Lauren will browse the centre’s big-name brands for all the hottest beauty and fashion trends, as well as going head to head with friends at Hollywood Bowl.

For men, High Street Gent will explore all of the latest in fashion and lifestyle throughout the summer, while plus-size style icon, It’s Sugar Darling, and mature trendsetter, My Midlife Fashion, will showcase the latest autumn winter trends.

Later this year, Life with Oaks and Olive, will round off the takeover by heading in the centre for the perfect festive family day out.

Carly Salisbury, Marketing Manager at intu Derby, said: “We are thrilled to be working with seven fantastic Midlands bloggers as part of our ‘Welcome to our World’ campaign this year. With such a huge variety of retailers, restaurants and entertainment all in one great destination, we are very much looking forward to seeing what the bloggers will get up to in centre, and the must-haves they find on their shopping hauls.

“Whether you’re looking for the latest fashion trends, the perfect place to grab a bite or a great day out for the whole family, we are certain each blogger will find something to inspire your next visit to the centre,” she added.

Content will appear on bloggers’ websites and social channels as part of intu Derby’s Welcome To Our World online takeover, until the end of December.

To explore the bloggers’ exclusive intu Derby content, visit www.intu.co.uk/derby.
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