Take a look inside the brand new Morphe Store now open in Nottingham

One of the biggest beauty brands, Morphe, has just opened their fourth store in Nottingham and the excitement hit fever pitch as influencers and makeup artists flocked to get a first glimpse at what the new store had to offer.

Founded in 2008 by brother and sister duo Chris and Linda Tawil, selling cosmetic brushes at trade shows to fellow makeup artists – the brand has now expanded into makeup, as well as being a huge advocate for up and coming makeup artists and influencers. The brand has gone to extreme lengths to offer their consumers something that other brands haven’t – a space to create content for their social channels, completely free of charge.

In the new Nottingham store, they have created a stunning studio space, specifically for these target audiences, providing convenient one or two-hour rental slots, with full use of lights and cameras. You can book the space completely free of charge here or in-store.

Davina Kumal, PR and Influence Relations Manager for UK Morphe said: “We appreciate not all influencers can have a set up at home, you might have emerging talent that want a shot at producing content and here at Morphe, we want to support that.”

Whether you are just starting out with makeup or a lover of anything glam, the store offers a “quickie service”, where you can go into store and have a specific makeup session completed for free! Whether you want to learn how to create the perfect smokey eye, chizzled contour or just perfectly arched brows – the makeup artists in store can teach you how. The session takes 20 minutes and is dependent upon both availability of makeup artists as well as peak times – However, the store has said that they will do their best to see everyone that pops in.

The opening of the Nottingham store coincided perfectly with the new launch of the 3503 Fierce by Nature palette. Influencers and journalists got to see the new eyeshadows in action, during a masterclass with Liverpool Store Assistant Manager and makeup artist, Jess, who expressed how much she loved the new palette saying: “At Morphe we love to experiment with colour, a lot of our palettes have got a huge array of different colours in them. The 3503 in particular, has a great set of neutrals and amazing pops of greens, pinks and bright colours.”

Fans can take their pick of over 300 professional brushes and over 60 shades of both foundation and concealers on offer – there is something for everyone.

Now, with over 10 million Instagram followers, Morphe shows no signs of slowing down. They continue to listen to their customers and by the nature of what they are, transform and grow with their ever-high expectations, assuring fans that there is still plenty to come. Plans to open more stores in the New Year is high on the agenda – we can’t wait!

visit the store now at intu Victoria Centre, Lower Parliament Street, Unit 50/51,Nottingham, NG1 3QN

Words: Maddy Ireland

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